Celebrity Luxe Campaign Zeros In On 10 Cities
Within those cities, it focused on select demographic segments. We dont go everywhere in New York, Bayley said. We do it in certain ZIP codes where our targeted customers live and work. A big effort has gone into capturing the gourmet traveler. Celebrity created a food truck, the first of its kind for a cruise line, to tool around Southern California offering samples of its onboard cuisine. You just dont expect a cruise line to have a food truck, said Dondra Ritzenthaler, Celebritys senior vice president of sales. The truck created enough buzz that Frosch Classic Cruise and Travel advertised its appearance to lure neighboring tenants to visit its Los Angeles office. Frosch partner Susan Reder said ideas like the truck are giving the Celebrity name more visibility. For a brand advertisement, it was fabulous, she said. Celebrity has also created pop-up restaurants in San Francisco and New York. It delivered gourmet treats and complimentary massages on the Golden Gate Ferry in San Francisco and co-sponsored a restaurant showcase event at the Verizon Amphitheater in Atlanta. In New York, Celebrity promoted the Lawn Club features on its Solstice-class ships by taking over a room in Grand Central Station, the citys bustling eastside rail hub. For two days, commuters got to sit in the oversize Adirondack chairs and play croquet on the turf. Bayley said the whole idea is to make the brand real to people, rather than abstract.
24, 2013 CELEBRITY BIRTHDAYS X xxxxy xxxxxxy Few people get to meet a U.S. president. Dule Hill has met four one fake and three real ones. And now hes gotten to strut his stuff in front of a sitting one. The actor and dancer, who played a personal presidential aide on The West Wing, got a chance to perform a song for hundreds of world leaders, including President Barack Obama, on Monday night during a reception for U.N. leaders. Hill and cast members of the upcoming Broadway musical After Midnight, a musical celebrating Duke Ellingtons years at the famous Cotton Club nightclub in Harlem, sang a few numbers at the Waldorf Astoria, a swanky Park Avenue hotel. Hill sang Ive Got the World on a String, and other cast members sang the songs Devil and the Deep Blue Sea and Creole Love Call. I really enjoyed it, Hill said afterward. I never thought this would ever happen. If youd have told me I was going to sing in front of all these dignitaries a month ago I would have laughed. Its just Hills latest close encounter with a commander in chief: He met Jimmy Carter at a Democratic National Convention a few years ago and has met Bill Clinton many times, even watching his last State of the Union from the White House. And Hill was, of course, a close associate of Josiah Bartlet, the president played by Martin Sheen on The West Wing. X xxxxy xxxxxxy Paul McCartney doesnt really need the publicity, but when he desires it he sure can make a dent. On Monday he and his band shut down a stretch of Hollywood Boulevard to perform a handful of songs for a lucky few thousand as part of Jimmy Kimmel Live. Many in the crowd had been waiting much of the day for a chance to catch the ex-Beatle in action. McCartney was pushing his forthcoming album New by doing a few songs for TV, but stuck around for a set that included older songs fans wanted to hear. His list was full of big-ticket songs.
Source: Celebrity sex tapes bankrolling porn industry
But one form of adult entertainment consumers will still apparently pay for is the celebrity sex tape. In fact, one adult industry insider tells FOX411 that the celebrity sex tape is basically keeping adult entertainment companies, including industry leader Vivid, afloat. The source maintains that savvy women like Farrah Abraham, Myla Sinanaji, and Sydney Leathers are giving their 15 minutes of fame to adult companies to make professional pornos for big paydays, and the porn companies are scrambling to find more trashy stars like them to boost their bottom lines. Vivid only makes money from celeb tapes.A porn video generates no income.Celebrity tapes sell, the source told FOX411. They are finding women celebrities to make sex tapes.It was not a romantic relationship that Farrah had with James Deen.It was set up.(Reality star) Tila Tequila was staged with lighting with her girlfriends in Las Vegas. The founder and co-chairman of Vivid Entertainment, Steven Hirsch, acknowledged the landscape of the porn industry has changed, and that D-list celebs now mean big money. I think that were dealing with several issues.The one that most people talk about is the amount of free content on the Internet and how to deal with that.What weve chosen to do is work with free sites.One of the things that we did decide to do is work with celebrity sex tapes, he said. What we did is we leased a celebrity sex tape with Farrah Abraham and we took a five minute clip and put it onto one of the three sites.And as a result of that, they had 12 million views of that five-minute clip within the first 10 days.We surrounded that clip with links back to Vivid.com, and then those people came to Vivid.com to watch the movie, which equated to $500,000 in sales. But Hirsch would not go so far as to say Vivid relies on celebrity sex tape income to stay afloat. The one thing about celebrity sex tapes is they dont fall into any sort of schedule. Sometimes its two or three in a row and then not any for a year.So it depends if were able to find some or not, he said. This year weve been lucky with Farrah and Sydney.Ultimately they are not a huge part of our business, but its what helps to drive our brand, and gets the name out there, and drives traffic to all of the Vivid properties. He does, however, acknowledge pursuing young women in the news.Absolutely.Yes, yes, yes.Were very proactive, Hirsch said. If we see something in the news we try to contact them or make them some sort of public offer. Our sources say this pursuit is a huge change in how the industry works. Where companies like Vivid once waited for a homemade sex tape to be leaked to them a la Pamela Anderson and Tommy Lees tape in1995 nowadays, the company prefersto make them happen themselves. Sydney Leathers, New York mayoral candidate Anthony Weiners former sexting partner, was lured by the money and fame that a celebrity sex tape brings.In an early interview with FOX411, she said she had rejected an offer to make a sex tape with Vivid.