Hollywood Gets ‘instructions’ On Hispanic Audiences
Lessons From Hollywood: 10 Tips For Content Marketers
Sent! A link has been sent to your friend’s email address. Join the Nation’s Conversation To find out more about Facebook commenting please read the Conversation Guidelines and FAQs Cotillard, Cruz to be honored at ‘Elle’ Women in Hollywood Cindy Clark, USA TODAY 12 a.m. EDT September 25, 2013 The women will be honored at a dinner next month in Beverly Hills. Actress Penelope Cruz attends ‘To Rome With Love’ photocall at Hotel Parco dei Principi on April 13, 2012 in Rome, Italy. The actress will be honored at Elle’s Women in Hollywood event on Oct. 21, 2013. (Photo: Elisabetta Villa, Getty Images) SHARECONNECT 9 TWEET COMMENTEMAILMORE Marion Cotillard, Penelope Cruz, Reese Witherspoon, Naomie Harris, Melissa McCarthy and Nancy Meyers are honorees at the 20th anniversary of Elle’s Women in Hollywood event on Oct. 21 at the Four Seasons Beverly Hills. Shailene Woodley will receive the Calvin Klein Collection Emerging Star Spotlight Award, and Eva Marie Saint will get the L’Oreal Paris Legend Award. “This is a special moment for Elle as we mark 20 wonderful years of Women in Hollywood,” says Elle editor-in-chief Robbie Myers in a statement. “The longevity of this annual celebratory event is a testament to the remarkable women we honor who have been setting an example in the entertainment industry with their brilliant work. We’re proud to continue championing these illustrious women in the years to come.” Last year’s Women in Hollywood honorees included Cate Blanchett, Elle Fanning, Shirley MacLaine, Sarah Jessica Parker, Susan Sarandon, Octavia Spencer, Uma Thurman, Emma Watson, and Kristen Wiig. Past recipients include Gwyneth Paltrow, Jennifer Aniston, Nicole Kidman, Julie Andrews, Kate Hudson, Naomi Watts, Emily Blunt, Katie Holmes, Barbra Streisand, Jessica Chastain, Michelle Pfeiffer, Diane Keaton, Viola Davis, Scarlett Johansson, Julianne Moore, Jodie Foster, Elizabeth Olsen, Zoe Saldana, Jane Fonda, Halle Berry, Anne Hathaway and Sigourney Weaver.
But, truthfully, we never thought it would cross over” to American audiences. Not that the 51-year-old star of film and television thought he’d be at the forefront of an industry shift. “Five years ago, I thought I would be able to get Natalie Portman and have a big cross-over hit” in Instruments, says Derbez, who wrote, directed and stars in the film. “But then, the budget was so small, I just gave up. I thought, ‘I’ll make a Spanish-language film and maybe a few theaters in the U.S. would show it.’ Not this. I never expected what happened out of this movie.” An audience that’s ‘under-served’ No one did. When the $7 million movie opened Aug. 30 on 348 screens in the USA, the partially subtitled story of a father bringing his 6-year-old girl from Mexico to Los Angeles barely made the radar of most box-office forecasters. They instead debated whether the boy-band concert film One Direction: This is Us could unseat Lee Daniels’ The Butler as Hollywood’s summer wrapped up over Labor Day. That showdown overshadowed Instructions’ debut of $10.4 million, making it the largest Spanish-language debut for a film in the USA. Since then, Instructions has been nothing short of en fuego at the box office. It hasn’t dropped from the top six in the month and a half since its release, and last weekend it crept up to No. 4.
(The Hollywood Film Awards is owned by affiliates of THR parent company Guggenheim Partners.) our editor recommends ANALYSIS: ‘Prisoners’ Is Well-Made and Gripping, But Is It Academy Fare? Gyllenhaal, 32, has amassed a filmography that is striking in its depth and variety, starting with his big-screen debut at age 10 in City Slickers (1991). His most notable credits include Joe Johnston’s October Sky (1999), Richard Kelly’s Donnie Darko (2001), Nicole Holofcener’s Lovely & Amazing (2001), Brad Silberling’s Moonlight Mile (2002), Miguel Arteta’s The Good Girl (2002), Roland Emmerich’s The Day After Tomorrow (2004), Sam Mendes’ Jarhead (2005), John Madden’s Proof (2005), Ang Lee’s Brokeback Mountain (2005), David Fincher’s Zodiac (2007), Gavin Hood’s Rendition (2007), Jim Sheridan’s Brothers (2009), Edward Zwick’s Love & Other Drugs (2010), Duncan Jones’ Source Code (2011) and David Ayer’s End of Watch (2012). VIDEO: Jake Gyllenhaal Reveals Why He Loves ‘Mr. Jackman’ This fall, Gyllenhaal has earned some of the best accolades of his career — and best supporting actor Oscar buzz — for his portrayal of a detective leading the investigation for a pair of kidnapped kids in Denis Villeneuve’s Prisoners, which premiered at the Telluride Film Festival and screened at the Toronto Film Festival before hitting theaters in the U.S. this past weekend. The Alcon Entertainment/Warner Bros. drama, which also stars Hugh Jackman, among many others, was the weekend’s highest-grossing film at the box office. VIDEO: Jake Gyllenhaal Declares That He’ll Only Take On Challenging Projects in the Future The Hollywood Film Awards are determined by founder and executive director Carlos de Abreu and an advisory committee. Last month, the Hollywood Film Awards and Dick Clark Productions, which also produced the Golden Globe Awards, entered into a partnership that could lead to the ceremony being televised in future years. Over the past 10 years, Hollywood Film Awards honorees have gone on to garner a total of 96 Oscar nominations and 34 Oscars. De Abreu tells THR, We are thrilled to present the Hollywood Supporting Actor Award to Jake Gyllenhaal for his unforgettable performance in Prisoners. His is a truly compelling, subtly layered portrayal of a man tasked with the impossible and driven by the demons of his own past.
Jake Gyllenhaal to Receive Acting Honor at Hollywood Film Awards (Exclusive)
Sound familiar? It is pretty similar to anything and everything a great brand and its marketers have ever hoped for and worked for. So how come Hollywood gets it? How do Hollywood directors and producers know how to evoke nearly the same, and I mean the same, feelings in people with certain hit films, when global brands are struggling to motivate and evoke emotions in consumers on a global scale? Thankfully, there are numerous exceptions of brands that are able to touch and truly interact with a global audience, winning their hearts and brains over. But, in principle, I still believe there is a lot to learn from Hollywood, from storytelling to character building. When Im looking at TV and movie characters who have outlived their original context, making new lives across several fashion, lifestyle and consumer goods categories (with sometimes even greater success), I cannot help but wonder why advertisers remain more reluctant. Yes, reluctant. Besides certain mind-blowing, provocative masterpieces that advertising produces, ad campaigns fall way behind the sustainable success of Hollywood feature films. One key factor of successful content marketing, besides storytelling, is making the content shareable. In this way, story production does not rely on the brand itself but on the audience who will passionately promote content relevant to personal contexts, helping to overcome the first barrier. So, before you jump into content production, set your strategy, boost the user experience, and you will be able to immerse your audience. They will prove you wrong, swiftly destroying your worries about losing control. Their authentic voice will deepen brand engagement in the long term. In addition to that, internal crowd sourcing using the voice and vision of employees will help create relevant content. They see the big picture from both angles of being an employee and a customer anyway.